For local businesses · Westside, Eastside, Capitola, Felton

Get found by
the people who
actually live here.

14,200 weekly readers. 96,000 monthly visitors. All local, all Santa Cruz, all looking for something good to do tonight. List your business and we'll send them your way.

A Friday morning crowd · Verve Westside · Pham
Weekly readers
14,200open rate 47%
Monthly visitors
96korg search 78%
Local %
83%within 30mi
Avg. dwell time
4:12on listings
Established
Mar '24still small
Three tiers · Cancel anytime

Pick a plan

All prices monthly · USD
Basic
$49
per month
  • ✓Listed in the directory
  • ✓Logo + 200-word description
  • ✓Two photos
  • ✓Linked website + phone
Most picked
Featured
$129
per month
  • ✓Everything in Basic
  • ✓Pinned to top of category
  • ✓"Featured" badge on listing
  • ✓Newsletter mention every 3 months
  • ✓Six photos + 600-word write-up
Sponsor
$249
per month
  • ✓Everything in Featured
  • ✓Editor's Pick slot · 1 category
  • ✓★ stamp on homepage rotation
  • ✓Quarterly photo shoot included
  • ✓Custom long-read review
Step one of two

Tell us about your business.

We don't accept everyone — we keep the directory tight so the recommendations stay trustworthy. Most applications get a yes within 48 hours.

For advertisers

Common
questions.

Do you accept every business?+
No. We pass on chains, anyone we can't recommend with a straight face, and businesses outside our coverage area (Santa Cruz, Capitola, Felton, Aptos, Soquel).
Is the editorial influenced by who pays?+
Sponsored placements are always labeled as such. Our 'best of' rankings ignore advertising status entirely — Local Surf Co. happens to be both a sponsor and an editor's pick because they're genuinely good.
How long until I see results?+
Most featured listings see traffic within the first newsletter send — usually that Friday. The compounding effect kicks in around month 2–3 as we build out the category.
Can I cancel?+
Anytime, no contract. Pay monthly. We'll prorate your last month and remove the listing within 24 hours.
What about discounts for nonprofits or worker-owned businesses?+
Yes — 50% off, just mention it in your application.